Some voices just don’t cut the mustard

Sometimes you’ll hear a voice on a TV or radio commercial and think it sounds so wrong for the product or sponsor. You’ll wonder how they managed to make such a mistake choosing that voice for the role.

Was it a case of Producer Wax-in-the-Ear syndrome? Was the Director having a big hissy-fit and failed to realise the error? Was it some one’s cousin who got the job?

Or was it that old problem of a copywriter overstepping. Getting involved with selecting the talent instead of sticking to the role of writing scripts and not meddling in casting?

When it comes to choosing Voce Over Artists accidents do happen. There are examples a plenty being broadcast as you read. So the question remains, how can such calamities be avoided in future?

The fine art of matching the voice to the mood

As the weary copywriter struggles to meet the impossible deadline for the script the wheels should already be in motion to choose the best voice.

When it comes to evaluating the Voice Over Artists who may be suitable for any particular role, keep in mind well trained and experienced professional voice talent are like chameleons. They quickly adapt to surroundings and blend to fit into the type and style of read required.

However there is no one size fits all when it comes to Voice Over Artists. They may appear similar but all have different abilities. Some will struggle to play a serious and sombre character. While others will have you weeping by the third line.

Audition online - hear samples of previous work by voice actors

When the decision rests in your corner you’ll find nothing beats hearing recordings of previous performances of the available Voice Over Artists.

Media Group, the business audio specialists know there’s truth in the adage “hearing is believing”. For that reason they have assembled hundreds of voice samples on the Media Group website.

To facilitate your search for the right voice the sample recordings are categorised by gender, age group, style of read and country (language).

Without leaving the comfort of your office or armchair you can begin narrowing the choice of Voice Over Artists for your next project.

Get an online quote for the voice of your choice

Media Group provide an amazing range of professional male and female Voice Over Artists. When you have listened to the samples online and decided on a favourite or two ask for an online quote.

If you have any little doubts about your chosen talent being able to deliver the read you require, request a free demo. Media Group will arrange to have your preferred voice talent read a short extract from one of your scripts.

The only provision is that you must be going to record a script or scripts that will run a total of at least 60 seconds.

There’s never been a better way to choose the right voice. So don’t be left dangling. Head to www.mediagroup.com.au