On Hold Music for Business

Free gets the gong

Since the beginning of time, three words have proven to be most effective for the advertising copywriter. Those words are new, sale and free.

If I was having a bet I’d say the word “free” is the most effective. All three words are capable of grabbing attention and all three promise or imply reward.

However the word “free” has the added appeal of the universal dream; that of getting something for nothing.

Free does happen

It’s no myth. Here is an example. Let’s assume you’re responsible to organize the new On Hold programme for the business phone system.

The budget isn’t huge but you know the days of Free On Hold Music For Business have long passed. Those days went with the cassette deck. (ask mum)

There was a time when it was common to connect the radio or cd player to the telephone so when callers got placed On Hold they could hear some music.

Of course that practice is not only illegal it was always exposing callers to any bad news on the radio and risqué lyrics in the music selection.

The business had no control over what their callers were hearing when placed on hold.  

It’s risky working the dark side of Free On Hold Music For Business.

Fee Free at last

The logical choice is to do abide by the laws of copyright, but to minimize all outlay. 

At least you can avoid the annual fees. These are the fees imposed by collection agencies operating on behalf of the musicians and publishers who own the intellectual property; the music.

In Australia and New Zealand the fees apply to any business playing music anywhere throughout their operations. This is incudes telephone audio.

To qualify for the fee exemption the music tracks used in your on hold programme should be chosen from a library of Royalty Free Music like the one at Media Group, the business audio specialists. www.mediagroup.com.au 

Audio Visual Solutions

 Get heard. Be seen.

The A/V business has come a long way since the 1970’s. Back then the UK company Audio Sonic pioneered the industry’s development “down under”. In those years a rear-screen audio/visual presentation was viewed with intrigue.

Audiences marvelled as the audio synchronised imagery appeared without a trace of the hardware driving the show. Meanwhile behind the screen banks of clunky Kodak projectors clattered through carousel cartridges loaded with Ektachrome slides.

Today Audio Visual Solutions For Business are digitally based. Infinitely superior in appearance, versatility and portability.

So many ways to get noticed.

Static displays in public places and throughout an organisation present vibrant digital signage designed to excite customer interest and enhance the surroundings.  

Even a standard internet connection will deliver IPTV shows and movies.

At trade events and conferences Audio-Visual presentations entertain and inform audiences in novel and memorable ways.

As reading becomes more of a chore to modern tech-savvy consumers, company websites resort to video presentations to spoon feed prospects with all the benefits of new products and services.

However the ease of creating stunning imagery using a phone camera and laptop is often undermined by crappy audio.

There’s no doubt Covid-19 has helped us become accustomed to fuzzy pictures and un-synched sound via “Skype” and “Zoom”. But listeners still cringe at poorly written scripts recorded by amateur voice talent.  It doesn’t have to be this way.

Pro quality audio is just a click away.

Creating quality Audio Visual Solutions For Business is a no-brainer. When you wish to produce A/V material to showcase your company’s products and services take the fast road to success with Media Group, the business audio specialists.

You can still save production costs by shooting the visuals on your own camera. But you can make the giant leap to a fully slick A/V by having Media Group produce the sound track.

You’ll get to choose the right voice to represent your business from their range of professional Voice Over Artists. Plus you’ll save a bundle by selecting tracks to accompany the voice from the Media Group Library of Royalty Free music.

Look good and sound great here at www.mediagroup.com.au