Too
often, the audio component of a TV commercial or corporate video is
treated as an afterthought. That’s risky. In fact it can often lead
to totally undermining the impact of the work.
In
most cases it will be the Voiceover that has missed the mark. There
may be nothing amiss with the quality of the voice, however for some
reason listeners will feel that it’s not quite right.
This
is an all too common problem, but one that is easily rectified.
Unfortunately the budget is often cited as the culprit. Not true. The
price of the Voiceover
will most likely be the norm for the industry. Payment will be “to
scale” whether you elect to use this voice or that voice.
The
real reason for the failure is simply the wrong voice has been
chosen!
Learning
to listen with a critical ear
Let
us imagine you are creating a new corporate video. The scriptwriter
has indicated the Voiceover
should be a female with an authoritative delivery style.
Where
do you begin looking for such a voice. You might generally associate
a female Voiceover as warm and friendly or light hearted and bubbly.
While
recognising the professional Voiceover artist is trained to adapt to
the script, sometimes this just won’t happen. The quality of the
voice might be too light to achieve the gravity required.
Despite
the best attempts, the Voiceover will still end up sounding forced
and unnatural.
We
hear this in male voices everyday on local TV. Every station promo
from the trailer for a murder mystery to the latest cook-off
championship is delivered with an abundant degree of forced gravitas.
Even
a web address will carry the longest ever “dot coorrm dot a
uuuuuu”. The result is a sameness that undermines the message and
ruins any credibility.
The
world of voices is just a click away
Today
the quest to find the right voice has been made more convenient by
Media Group, the business audio specialists.
On
the media Group website you can audition hundreds of Voiceover
samples recorded by voice artists from around the globe. You’ll
hear samples from all over Australia, New Zealand, the Asia Pacific,
the UK, Europe and America.
To
facilitate your search the sample recordings have been classified by
gender, age, nationality and style of read e.g. Radio/TV, Corporate,
Telephone Message.
When
you have narrowed your search to a favourite or two you can ask for
an online quote and make sure you’re on budget.
Then
if you are planning to record a script or scripts of a minimum sixty
seconds in length, you can request a free demo.
Media
Group will arrange for your preferred Voiceover
to read an extract from your script. When the recording is complete
you will receive a link to go online and review the free demo.
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