ROYALTY-FREE ON-HOLD MUSIC

 

MUSIC THAT ISN'T PAID FOR WHEN IT COMES TO MUSIC LICENSING, HOW IS THIS ONE DIFFERENT FROM THE REST?

Music licensing terms like "royalty-free" can be hard to understand at times but don't worry; we're here to help you out! Royalty-free on-hold music is a type of license where people pay once and can use the music for the rest of their lives. Why not use royalty-free music in your YouTube videos, Twitch streams, and Instagram posts? You don't have to pay for licenses or deal with other legal issues because it's free.

 

HOW IS ROYALTY-FREE MUSIC DIFFERENT FROM OTHER TYPES OF MUSIC LICENSES?

If you make videos for platforms like YouTube or Twitch, you know how hard it is to find the right music for your videos. After many hours of editing and re-editing, the last and most important step is adding the music composition.

Before you add a track to your video, you should think about whether it fits with your content, and then you should check its license. It would help if you were very careful about the music you use in your videos and on social media because most of them require that you use music that isn't copyrighted. If you don't want to deal with negative consequences or legal problems, you should only use royalty-free music in your projects.

LIFETIME USE OF THE MUSIC IS LEGAL.

That's a good question. What makes royalty-free music so unique that you can use it in commercial content, social media posts, and streams without violating the law? To use royalty-free music, you only have to pay once, and that's it! After you buy the piece, you get to use it legally for the rest of your life. Then you can use that track in any kind of content you make: ads, videos, films, animations, infomercials, school projects, work projects, art shows, and more.

 

CONCLUSION

You don't have to pay royalties if you use royalty-free music. That's why you don't have to pay each time you play a free song. Copyrighted music makes you pay royalties every time you use or play it. This is different from royalty-free music, which doesn't make you pay. On the other hand, most copyrighted music can't be used in commercial projects. It might cost you a lot of money if you use this kind of music.

If you are a video producer, an influencer, a vlogger, or a steamer, you should use royalty-free music in your content and avoid using copyrighted music in your videos.

AUSTRALIAN VOICE

RECOGNISING AUSSIE VOICES

In pre-Covid times, it was hard to keep Aussies at home. I don’t mean “lock down” style, I refer to my fellow countryman’s fixation with overseas travel.

As one of those itchy-footed Antipodeans it was always a joy to find other fellow countrymen out and about in Europe, Asia, India, America, the Mid East or wherever the wander lust had steered them

THERE’S ONE

More than once it was the voice that alerted me to the origin of my fellow travellers. There amid the embattled dipthongs of the tortured English language came that reassuring nasal tone so distinct in an Australian Voice.

It’s amazing how in a nation of immigrants a sound has been developed that is homogenous across speakers of a variety of tongues.

 

AND THERE’S ANOTHER

If you’re in Melbourne you’ll hear that sound emerging from a face as Greek as Aristotle. Or perhaps it will emanate from a more recently arrived group of Chinese students or Sudanese refugees.

Head north from Victoria to the cane farms of Queensland and witness the full blown Aussie accented language prevalent in the Italian community.

Apparently the Australian Voice is more infectious than the “Delta Strain” of that pesky virus.

 

MARKETING MAGIC

Advertisers in Australia took until the early 1970’s to recognise the validity of the accent. They also realised the powerful persuasiveness and familiarity that sound gave to their products.

Until that time the broadcasting industry shunned the distinctive character of an Aussie’s everyday speech. On radio and TV we only ever heard the rounded tones of what was branded “Educated Australian”.

 

WHERE DO YOU GET IT?

If ever there was an inbuilt barrier to admitting how Australians spoke their own language it was the undermining sentiment of inferior intelligence associated with the “Ocker”.

When Paul Hogan fronted a TV campaign for Winfield cigarettes he almost single handedly started the revolution that introduced listeners to the real sound of the “land of Oz”.

Along with the efforts of John Singleton’s ad agency SPASM, that familiar street sound started to appear in spots for furniture retailers, bottle-shops, tire retailers, and book shops.

Today we are accustomed to hearing the voices of Australians of all ages promoting products. In fact, the market place demands the authenticity that an Aussie accent lends to any TV or radio spot or even the telephone On Hold Program.

At Media Group, the business audio specialists, you can be sure you’ll find the perfect voice for your next promotional campaign. www.mediagroup.com.au