Do customers recognize the sound of your voice?
It’s a big, competitive
world with lots of brands vying for a limited number of buyers. How do you get
on their shopping list? More importantly how do you stay on the list without
constantly spending huge dollars to re-establish your brand and the values customers
look for in your product or service?
One of the most
instantly recognizable attributes you can build into your brand is a distinctive
voice. It’s a mechanism that instantly triggers a customer to call to mind
their past experiences of dealing with you or choosing the brand.
When they hear that
voice it will initiate a familiarity. It will start an instant replay of the
messages they’ve heard relating to your product or service along with recalling
snippets of the testimonials, anecdotes and stories friends have shared.
Choosing the voice is
therefore an important part of building brand awareness and a further step in developing
brand personality. To select a voice you should begin by listening to Voice Over
Demos. These are short compilations of various voice artists. They are designed
to help you evaluate the suitability of a particular voice or voices.
Find the right voice for the job at no cost.
There are lots of Voice Over
Demos available on line. By working with a company that specialises
in professional voice talent you’ll save dollars, attitude and a lot of time
wasted fussing about listening to amateur rubbish.
Media Group, the
business audio specialists, can offer you a vast range of professional voices.
The choice covers male and female voice talent in every age group from
“schoolies” to seniors.
Best of all you can go
on line now to www.mediagroup.com.au
and begin listening to samples of the voices available.
What to do when you hear a voice that has the character you
seek.
After you have listened
to a range of voice talent make a short list of your favourites. Discuss your
selection with friends and colleagues. When you have chosen the best one or two
voices you’ll then need to check their cost and availability.
The friendly staff at
Media Group will do all that for you and arrange a Free Quote to be sent online
for your approval. They can even offer to have your chosen voice talent record
a free sample just for you.
From auditioning voices
on line, supplying a free quote and then arranging a free sample recording, Media Group
make the whole process a breeze.
