All the imagery with no pictures in sight

A trained voice can evoke our deepest emotions in a few syllables. Or conjure up mental pictures in the finest detail. Remember in the animated Lion King when you first heard the booming tones of James Earl Jones. His voice instantly portrayed all the rich imagery of Mufasa’s realm.

Compare that with the deliciously cheeky sound of Whoopi Goldberg the scurrilous hyena Shenzi or the eerie chill Jeremy Ions gave to that revengeful loser Scar. Such is the power of Voice Artists.

The down to earth reality of voice acting

In the not so glamour-filled world of marketing, voice over talent is in constant demand. Advertising is continually chasing that special voice to match a specific product or service.

It’s the search for a unique vocal sound that will be inextricably associated with that product or service where ever it is heard. This method works with professionals and amateur voice over talent for everything from Mortein and motor oil to floor tiles.

Finding your new voice

When you are working to develop a brand and you are at a stage where you are searching for the right Voice Artists, then Media Group probably has the answer.

You can complete your search online in next to no time. Plus when you think you have found the right voice over you’ll be able to arrange a free quote and get that online as well.

Start now. On the Media Group home page click on the heading “Voice Overs”. To narrow your search parameters all the voice talent has been categorised by gender, age group and nationality.

For your auditions you will be listening to samples of actual recordings performed by each talent. The samples are separated into various media like TV/radio, Corporate and Telephone recordings.

Along with the sample recordings from each voice talent there is also a short description of the voice talent’s style; it might say “natural, youthful, bright” or vibrant, upbeat, retail”. These qualifiers will further assist you in drawing up a short list of favourites.

When it comes to choosing “the one” and if you still have some lingering doubt about your choice you can request Media Group to email a free demo featuring your preferred talent reading your script. There’s no guesswork left in this search.

Find out how easy finding a great voice can be at www.mediagroup.com.au

All shoulders to the corporate wheel

Building a company profile or brand image is a long and involved process. In an already overcrowded marketplace it’s no easy task to get a foothold let alone rise to owning a permanent position in the mind of the consumer.

This is by no means the poor consumer’s fault. If blame is to be apportioned to anything it is the sheer number of enterprises battling for a share in their market.

To achieve any penetration takes a concerted effort from all departments and every member of the company. Much of the work to establish the desired brand image will come from above the line advertising in press, print and the broadcast media of radio and TV.

Other areas of product and brand development may not be as blatant but all will play a part in building the company’s perceived persona. These days the Internet is a major resource for brand developers along with the traditional opportunities in promos, cinema ads, sponsorship and the Corporate Video.

Picture one. Words 10,000

In the picture versus words scenario the picture wins every time. So in your attempt to gain attention and tell the company story be smart. Don’t do what so many companies do! They inadvertently bore an audience stiff by bombarding them with a lexicon of their products and services attributes.

They would be far better rewarded by showing their audience an entertaining and informative Corporate Video. A medium where you are in full control of what and how everything is depicted.

So what if you are not a film maker

There are only two elements you have to worry about. The video and the sound. OK you don’t have much budget but you have a camera in your telephone and video editing software on your computer. You are ready to roll.

Next and most importantly you need to marry your images to high quality audio. This is where you call on Media Group, the business audio specialists.

You’ll be pleasantly surprised at the low cost of creating an excellent sound track for your video. The production will feature a professional male or female voice over that you have chosen from listening online to samples of their previous work. Plus it will use budget saving Royalty Free music from the Media Bank catalogue.

Get ready to make a lasting impression. Head to www.mediagroup.com.au

No panic over the wording please

Beyond writing a text, does the thought of having to write a succinct and effective telephone message turn you to water? Do you shudder at the idea of trying to get all the information about the company packed into your On Hold Program?

Forget the stress and fretting over Phone Copywriting, Media Group have your back.

Leave it to the masters

When it’s time to get your business telephone messages in order you may as well have the best people in your corner.

Media Group are business audio specialists. With a team of experienced writers ready to go, all you have to do is supply a few brief details and voila! In no time at all you’ll be approving the draft script created by the wordsmiths at Media Group.

Nothing will be committed to posterity (that means the messages won’t be recorded) until final approval has been received.

Choose a professional voice over artist

When the script is approved you’ll need to select a voice over artist for the recording. At the Media Group website you will be able to listen to sample recordings of the professional male and female voice artists available to record your phone messages.

It’s important to choose a voice that will help project and reinforce the desired image you have for the business. You may have elected to use both male and female voice over artists to read your script, so you need to be happy with the balance.

High quality recording for your phone messages

Fuzzy, indistinct audio on your telephone does little to enhance your image.

After engaging professionals to do your Phone Copywriting and choosing the ideal voice or voices to read those messages, you need to be sure the recording is done to the highest standards.

All Media Group sound recordings are compiled in the company’s own studios on the Queensland Gold Coast. With experienced and skilled recording engineers operating the latest digital equipment, you can be sure all your phone messages will be crisp, clean and of the finest audio quality.

Your telephone is a powerful business tool. Why hold back in maximising the impact you can make by installing well written, professionally voiced and expertly recorded messages.

You will certainly impress your customers and the competitors will be sure to notice. Get things underway today at www.mediagroup.com.au

Put on a happy face

When visitors arrive at your house or your workplace it’s customary to make them feel right at home, find them somewhere to relax in a comfortable seat and most importantly smile!

When the telephone rings the same thing should happen. The caller must be made to feel they are “special” to you and the company. Alright you might have difficulty getting the chair to fit down the phone, but jokes aside, it’s vital you takes steps to let them know how much you appreciate and value their support.

If the receptionist is normally the first company representative a caller encounters then they should be greeted warmly and efficiently and then transferred to the department or person to whom they wish to speak.

If it’s a busy time and the phone remains unanswered after a few rings then you need to have recorded greetings or Welcome Messages programmed into the phone system.

Smell the roses

While it will seem pretty obvious that Welcome Messages should feature on your company phone system, it is amazing the number of companies that completely overlook this aspect of courtesy.

Sure everybody is working flat-out but you never want the term “too busy” to be an excuse for not answering incoming calls. All business calls should be answered in a timely, efficient and polished manner.

So when a member of staff isn’t available to attend to the incoming calls you need the best welcome greeting you can get. That’s where Media Group can help.

Media Group are business audio specialists. Whenever you need sound recordings for radio/TV ads, internet sites, training videos or telephone messages, Media Group can do it all for you better and more cost effectively than anyone else.

Choose your company voice

Do you have a preference for a female or male voice artist to record your telephone audio? Media Group gives to you the choice. At the Media Group home page click on the heading “Voice Overs” to hear samples of the voice artists we have available.

After you decide on the voice over artist(s) you wish to use, experienced copywriters will write your telephone messages according to your instructions. When approved the messages will be recorded. You will be sent a link to download the finished recordings to your company phones.

You’ll soon be smiling. Head to www.mediagroup.com.au

Keeping callers happy on the phone

We have all been subject to those moments where we were left in a limbo world of waiting on the phone line. It can be a lonely place, just holding on wondering…

There is no excuse for a business to treat customers with such disdain. These days business telephone systems are equipped to provide a whole range of functions. Most notable of these is Messages On Hold.

When all your people are busy and the phones are still ringing some callers have to wait in line. Do you plunge them into silence and hope they are still there when you return to their call? Does your phone automatically start generating that mind-numbing computer music?

At times when callers are asked to “stay on the line” you have to ensure they will be happy to do so. That’s when you need a professionally prepared On Hold program that will inform and entertain the caller and keep them from hanging up the phone.

Call in the experts

Media Group, the business audio specialists will provide you with the most effective On Hold program for your business.

The program will feature music tracks that have been selected to have appeal to your customer profile. These tracks will come from the company’s catalogue of Royalty Free Music and so won’t be subject to any annual APRA/AMCOS fees

The Messages On Hold will have the caller involved by highlighting useful information about the company, its products and services. The messages will be short and should be updated regularly to remain relevant.

Media Group has a line-up of professional male and female voice over artists who will record the messages. You can audition these voices online and choose your favourite male or female voice to record your company messages.

Stay up to speed

When you have Media Group provide your On Hold Program of music and messages you can update or replace any message anytime. Plus you can do it all online so it’s fast and convenient.

Media Group will prompt you to include seasonal greetings and special events in your telephone messages. To save you time all messages will be written by the team at Media Group in accordance with your instructions and sent to you for approval prior to recording.

Got the message about On Hold? Find out more at www.mediagroup.com.au