When
an incoming call is placed in the queue, are you sure the On Hold
Message is conveying the correct image of your company? Does the
voice sound professional? Is the content informative about your
products and services? And is it up to date?
There’s
no value in telling callers about your Christmas holiday hours when
you are about to take a break for Easter! This sort of oversight
merely gives clients and potential customers the impression that you
don’t have your finger on the pulse.
Choose
an experienced voice artist
Probably
the biggest mistake made with any On
Hold Message
has to do with the choice of voice used. Of course you must use a
professional voice over talent.
Never
scrimp on the budget by getting an amateur to do the recording. There
is a real art to reading a script. It’s a combination of natural
ability, training and years of experience.
Think
of it like hiring someone to build a brick wall. Much of the
expertise of the trade professional will be invisible. You can’t
see the depth and quality of the footing, but a good foundation is
critical. While any bricks out of alignment might mar the overall
appearance, they are not going to cause the wall to topple over.
Media
Group, the business audio specialists provide a wide choice of
professional male and female voice talent. You can hear samples of
their previous work online. This will help you to select the voice
artist you think has the tone and style that best projects the image
you desire for your business.
Create
an informative and entertaining onhold program
For
those busy times when you put callers onhold, you need to be sure
that any On Hold Message they hear will help to keep them on the
line.
The
whole purpose of the onhold
program
is to prevent callers from hanging up the phone and taking their
business elsewhere.
Media
Group know it is essential you keep each caller interested and
entertained. Their team of copywriters will work with you and the
information you provide to craft scripts that will amuse, entertain
and educate callers about your company.
Each
On
Hold Message
they create will inform callers about your current products and
planned new releases. They will include your location, parking,
public transport, hours of operation, seasonal breaks and special
services.
In
between and underscoring each individual On Hold Message callers will
hear music. The music will feature tracks you have selected from the
Media Group library of Royalty Free Music.
The
net result is more happy customers and fewer callers hanging up. Find
out how you can project the image you want for your business as a
professional, progressive and client oriented operation. Enquire
about an onhold program written, produced and professionally voiced
by Media Group.
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