Friday, June 26, 2020

Best Female Voice Ever

When the job demands a woman’s touch

Without appearing to be too sexist, it must be said that the male voice is not always the right choice for all voice overs. 

Sometimes when producing a radio or TV commercial or making a corporate film, an internet video or even an eLearning program, you know instinctively the project will be most suited to be delivered in the more dulcet tone of a woman’s voice.

Fortunately Media Group, the business audio specialists, are on hand to provide you with a selection of the best female voice artists. Whatever your project, whether it calls for a straight announcer style voice or something with humour or a particular characterisation you can be sure Media Group will have the female voice to suit.



Go online to choose the voice and get a quote

To begin the search for your preferred voice talent from the wide choice available go to the Media Group website. Head to www.mediagroup.com.au 

On the home page locate the heading “Samples”   and scroll down to “voice artists” and select “Female”.

Here you will find recordings of some of the best female voice artists. To make it even easier for you to find the right voice the sample recordings are classified by age, country and different styles or genres like radio/tv, corporate and telephone.

The voice over artists are each allocated an ID number and you can read a short description about the talent to assist your choice.
So start the audition process by clicking on the arrow in the panel of the female talent you wish to hear.  

When you have decided on the best voice or voices you will need to check cost and availability. Go to the button labelled “Free Online Quote” located on the top right hand corner of the Media Group home page.  

Request a free demo by your preferred female voice artist. 

If the quote meets your budget and you wish to be really sure you have selected the best female voice for the job, you can ask Media Group to arrange a free demo. 

Simply email a copy of the proposed script and Media Group will have your chosen female voice talent read an extract from the script. 

When the demo read is finished you will receive a link to go online and listen to it and be 100% sure you have chosen the female voice talent with the touch you require.

Tuesday, June 2, 2020

Commercial Advertising Background Music

There is more to music than meets the ear. Excuse the paraphrasing, but in the world of commerce music not only impacts the human psyche it can also affect the bottom line.

Today we are accustomed to music being played everywhere we go from the elevator to the supermarket check-out.

This marriage between commerce and music began long ago. Even before the success of commercial radio or the “wireless” as it was known.

It started in 1910 with “Muzak” the name Major General George Squier called the multiplexing technology he invented to carry music over electricity lines.

The name originated in homage to the brand Kodak; George stole the “ak” added it to the first syllable in music and put a “Z” in the middle; “Muzak”.

“Muzak” was sold as an instrument of productivity and promoted as a science. The company marketed “Stimulus Progression Programs” designed to avoid listener fatigue. These were 15 minute blocks of music alternating with 15 minutes of silence. As the working day passed the music increased in tempo and featured more intrusive brass instrumentation.  

It became fashionable for industry to adopt the “magic of Muzak” to stimulate activity. Meanwhile households subscribed to the service as entertainment and paid a fee as part of their electricity bill.

Despite the proliferation of radio stations through the 40’s and 50’s “Muzak” remained popular into the 1970’s. It was even used by NASA to help soothe astronauts through periods of inactivity.

In the 80’s and 90’s well before the advent of the internet, recorded music became more accessible. Companies providing background music like “Muzak” lost out to new organisations offering “foreground music” and “original artist music programming”. 

Today managers still recognise the influence music has in altering the mood of employees and customers. They look for companies able to provide suitable music programming to help achieve their objectives at a reasonable cost.

Businesses that use music have to pay the people who created and published that music. It might be music playing in-store. Or music on the Telephone On Hold Messages. Music probably features in the company’s radio and TV ads, corporate films or website videos. Even if it’s just a radio playing in the back office all day, the business has to pay.

In Australia, when music is played at any business, the law requires users to pay an annual licence fee to APRA. However these annual fees can be negated by using tracks from the libraries of Royalty Free Music available from Media Group.  

It’s essential to choose music that conveys the “right message” and projects the desired company image. The experts at Media Group can advise you on making up playlists that will achieve your objectives. They will also ensure your chosen music will not contain language that may offend customers or see you wind up in court. 

Music is a powerful tool in the marketing mix. Make sure you use it well. Whether it’s a catchy little track on your TV ad or the breezy in-store tunes supporting your Summer Holiday Sale, choose your music wisely and hear the cash registers sing.

Royalty Free Music from Media Group covers all popular genres. The options are almost endless. To hear samples from the Media Group libraries click here.


Thursday, March 5, 2020

Quality Australian Voice Over Talent

A pound of flesh nearest the heart

Shakespeare laboured long on the quality of mercy when he penned Portia’s courtroom soliloquy delivered in defence of the hapless Antonio. 

One has to wonder what the Great Bard would make of the way the average Aussie tears the heart out of the English language. Hopefully he may find solace in the accent and the extraordinary choice of Quality Australian Voice Over Talent.

If you’re looking for the right Aussie to voice your next project you can leave the butchers’ knife back in the office. Cut straight to the chase by enlisting the aid of the audio specialists at Voice Artists Australia website.


Play the numbers

Like anything in life when it comes to making a choice you need to get the odds in your favour. So you should start with the widest and most varied collection.

Whether you are looking for a single voice, a duo or a complete tram-load of voice over artists you’ll find exactly what you have in mind.

Go online and start auditioning Quality Australian Voice Over Talent by listening to sample recordings of the voice artists past work.

It’s faster than you imagine. Your search will be streamlined as all the voice over samples are categorised by gender, age group and style. 

To further help you find the right voice for the job the samples are divided into categories for TV, radio, cinema, the internet and more.

You will also find brief descriptions of the voice characteristics to further help narrow the selection process. You’ll see phrases like “Warm, genuine mature male” or “Young and vibrant retail” and so on.


Determine cost and timing

When you’ve narrowed the choice to a favourite voice or two, you can get a free online quote. On the website just click on the button labelled “free online quote” and follow the prompts. Your free quote will be with you in no time.

In addition to the price you’ll also be able to confirm the availability of the talent to fit with your production schedule. 

Confirm your judgement

If there’s still some doubt about the Australian voice over artist you have chosen then you may be able to request a “free demo”. The demonstration provided will be a recording of the preferred talent reading a short extract from your script.

The only proviso is that you must be planning to use the voice on a script or scripts with a minimum length of 60 seconds.

Take the heartache out of choosing the right voice for your next production. Head on over to www.mediagroup.com.au 

Wednesday, October 30, 2019

All the imagery with no pictures in sight

A trained voice can evoke our deepest emotions in a few syllables. Or conjure up mental pictures in the finest detail. Remember in the animated Lion King when you first heard the booming tones of James Earl Jones. His voice instantly portrayed all the rich imagery of Mufasa’s realm.
Compare that with the deliciously cheeky sound of Whoopi Goldberg the scurrilous hyena Shenzi or the eerie chill Jeremy Ions gave to that revengeful loser Scar. Such is the power of Voice Artists.
The down to earth reality of voice acting
In the not so glamour-filled world of marketing, voice over talent is in constant demand. Advertising is continually chasing that special voice to match a specific product or service.
It’s the search for a unique vocal sound that will be inextricably associated with that product or service where ever it is heard. This method works with professionals and amateur voice over talent for everything from Mortein and motor oil to floor tiles.
Finding your new voice
When you are working to develop a brand and you are at a stage where you are searching for the right Voice Artists, then Media Group probably has the answer.
You can complete your search online in next to no time. Plus when you think you have found the right voice over you’ll be able to arrange a free quote and get that online as well.
Start now. On the Media Group home page click on the heading “Voice Overs”. To narrow your search parameters all the voice talent has been categorised by gender, age group and nationality.
For your auditions you will be listening to samples of actual recordings performed by each talent. The samples are separated into various media like TV/radio, Corporate and Telephone recordings.
Along with the sample recordings from each voice talent there is also a short description of the voice talent’s style; it might say “natural, youthful, bright” or vibrant, upbeat, retail”. These qualifiers will further assist you in drawing up a short list of favourites.
When it comes to choosing “the one” and if you still have some lingering doubt about your choice you can request Media Group to email a free demo featuring your preferred talent reading your script. There’s no guesswork left in this search.
Find out how easy finding a great voice can be at www.mediagroup.com.au

Tuesday, October 22, 2019

All shoulders to the corporate wheel


Building a company profile or brand image is a long and involved process. In an already overcrowded marketplace it’s no easy task to get a foothold let alone rise to owning a permanent position in the mind of the consumer.
This is by no means the poor consumer’s fault. If blame is to be apportioned to anything it is the sheer number of enterprises battling for a share in their market.
To achieve any penetration takes a concerted effort from all departments and every member of the company. Much of the work to establish the desired brand image will come from above the line advertising in press, print and the broadcast media of radio and TV.
Other areas of product and brand development may not be as blatant but all will play a part in building the company’s perceived persona. These days the Internet is a major resource for brand developers along with the traditional opportunities in promos, cinema ads, sponsorship and the Corporate Video.
Picture one. Words 10,000
In the picture versus words scenario the picture wins every time. So in your attempt to gain attention and tell the company story be smart. Don’t do what so many companies do! They inadvertently bore an audience stiff by bombarding them with a lexicon of their products and services attributes.
They would be far better rewarded by showing their audience an entertaining and informative Corporate Video. A medium where you are in full control of what and how everything is depicted.
So what if you are not a film maker
There are only two elements you have to worry about. The video and the sound. OK you don’t have much budget but you have a camera in your telephone and video editing software on your computer. You are ready to roll.
Next and most importantly you need to marry your images to high quality audio. This is where you call on Media Group, the business audio specialists.
You’ll be pleasantly surprised at the low cost of creating an excellent sound track for your video. The production will feature a professional male or female voice over that you have chosen from listening online to samples of their previous work. Plus it will use budget saving Royalty Free music from the Media Bank catalogue.
Get ready to make a lasting impression. Head to www.mediagroup.com.au

Tuesday, October 15, 2019

No panic over the wording please


Beyond writing a text, does the thought of having to write a succinct and effective telephone message turn you to water? Do you shudder at the idea of trying to get all the information about the company packed into your On Hold Program?
Forget the stress and fretting over Phone Copywriting, Media Group have your back.
Leave it to the masters
When it’s time to get your business telephone messages in order you may as well have the best people in your corner.
Media Group are business audio specialists. With a team of experienced writers ready to go, all you have to do is supply a few brief details and voila! In no time at all you’ll be approving the draft script created by the wordsmiths at Media Group.
Nothing will be committed to posterity (that means the messages won’t be recorded) until final approval has been received.
Choose a professional voice over artist
When the script is approved you’ll need to select a voice over artist for the recording. At the Media Group website you will be able to listen to sample recordings of the professional male and female voice artists available to record your phone messages.
It’s important to choose a voice that will help project and reinforce the desired image you have for the business. You may have elected to use both male and female voice over artists to read your script, so you need to be happy with the balance.
High quality recording for your phone messages
Fuzzy, indistinct audio on your telephone does little to enhance your image.
After engaging professionals to do your Phone Copywriting and choosing the ideal voice or voices to read those messages, you need to be sure the recording is done to the highest standards.
All Media Group sound recordings are compiled in the company’s own studios on the Queensland Gold Coast. With experienced and skilled recording engineers operating the latest digital equipment, you can be sure all your phone messages will be crisp, clean and of the finest audio quality.
Your telephone is a powerful business tool. Why hold back in maximising the impact you can make by installing well written, professionally voiced and expertly recorded messages.
You will certainly impress your customers and the competitors will be sure to notice. Get things underway today at www.mediagroup.com.au

Wednesday, October 9, 2019

Put on a happy face


When visitors arrive at your house or your workplace it’s customary to make them feel right at home, find them somewhere to relax in a comfortable seat and most importantly smile!
When the telephone rings the same thing should happen. The caller must be made to feel they are “special” to you and the company. Alright you might have difficulty getting the chair to fit down the phone, but jokes aside, it’s vital you takes steps to let them know how much you appreciate and value their support.
If the receptionist is normally the first company representative a caller encounters then they should be greeted warmly and efficiently and then transferred to the department or person to whom they wish to speak.
If it’s a busy time and the phone remains unanswered after a few rings then you need to have recorded greetings or Welcome Messages programmed into the phone system.
Smell the roses
While it will seem pretty obvious that Welcome Messages should feature on your company phone system, it is amazing the number of companies that completely overlook this aspect of courtesy.
Sure everybody is working flat-out but you never want the term “too busy” to be an excuse for not answering incoming calls. All business calls should be answered in a timely, efficient and polished manner.
So when a member of staff isn’t available to attend to the incoming calls you need the best welcome greeting you can get. That’s where Media Group can help.
Media Group are business audio specialists. Whenever you need sound recordings for radio/TV ads, internet sites, training videos or telephone messages, Media Group can do it all for you better and more cost effectively than anyone else.
Choose your company voice
Do you have a preference for a female or male voice artist to record your telephone audio? Media Group gives to you the choice. At the Media Group home page click on the heading “Voice Overs” to hear samples of the voice artists we have available.
After you decide on the voice over artist(s) you wish to use, experienced copywriters will write your telephone messages according to your instructions. When approved the messages will be recorded. You will be sent a link to download the finished recordings to your company phones.
You’ll soon be smiling. Head to www.mediagroup.com.au

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