Audio Visual Solutions

 Get heard. Be seen.

The A/V business has come a long way since the 1970’s. Back then the UK company Audio Sonic pioneered the industry’s development “down under”. In those years a rear-screen audio/visual presentation was viewed with intrigue.

Audiences marvelled as the audio synchronised imagery appeared without a trace of the hardware driving the show. Meanwhile behind the screen banks of clunky Kodak projectors clattered through carousel cartridges loaded with Ektachrome slides.

Today Audio Visual Solutions For Business are digitally based. Infinitely superior in appearance, versatility and portability.

So many ways to get noticed.

Static displays in public places and throughout an organisation present vibrant digital signage designed to excite customer interest and enhance the surroundings.  

Even a standard internet connection will deliver IPTV shows and movies.

At trade events and conferences Audio-Visual presentations entertain and inform audiences in novel and memorable ways.

As reading becomes more of a chore to modern tech-savvy consumers, company websites resort to video presentations to spoon feed prospects with all the benefits of new products and services.

However the ease of creating stunning imagery using a phone camera and laptop is often undermined by crappy audio.

There’s no doubt Covid-19 has helped us become accustomed to fuzzy pictures and un-synched sound via “Skype” and “Zoom”. But listeners still cringe at poorly written scripts recorded by amateur voice talent.  It doesn’t have to be this way.

Pro quality audio is just a click away.

Creating quality Audio Visual Solutions For Business is a no-brainer. When you wish to produce A/V material to showcase your company’s products and services take the fast road to success with Media Group, the business audio specialists.

You can still save production costs by shooting the visuals on your own camera. But you can make the giant leap to a fully slick A/V by having Media Group produce the sound track.

You’ll get to choose the right voice to represent your business from their range of professional Voice Over Artists. Plus you’ll save a bundle by selecting tracks to accompany the voice from the Media Group Library of Royalty Free music.

Look good and sound great here at www.mediagroup.com.au

Choosing The Best On Hold Music For Your Business

The Right Messages To Accompany Your On Hold Music

The goal of an On Hold program is to keep callers happy on the line and to reduce the temptation for them to hang up the phone.

Media Group has a team of experienced writers who will craft short informative messages in accordance with your instructions. The messages will hold your callers’ interest with information about your products and services.

You will also get to select the most suitable voice artist to record the messages. Media Group has a stable of professional male and female voice talent. You can audition these voices online and choose the best to have your messages read in the style that will present the image you want for your business.

CHOOSE A PACKAGE OF MUSIC AND MESSAGES

The sooner you have an On Hold program that will keep callers happy to stay on the line, the sooner you’ll be happy with the improvement in your bottom line!

Make the choice today. Head to www.mediagroup.com.au

Tips for Working with Voice-Over in Corporate Video Projects

Companies making training videos for staff inductions or OHS, often skimp on the audio. The pictures may look great, but the voice? The word “stinks” might be too kind even if the MD was the one who recorded the script.

Instead of using someone from the front office, hire a professional voice over artist to read your script. You’ll be surprised how little cost is involved, but the results will be instantly beneficial.

Using a professional voice will add impact to the script. It will lift the production values of the video and reinforce the importance of the message.

The audience will appreciate the extra clarity in the reading and be more likely to remember the salient points.

Above all, having a professional voice artist on your video will enhance the company’s image as an organisation where quality is important and short-cuts are never tolerated.

As business audio specialists Media Group offers an extensive selection of male and female professional voice artists. To help you make a choice you can hear samples of their work online; click here.

Media Group can also arrange a “free demo” of your chosen voice talent reading an extract of your script. Chat with our team today about getting a professional voice artist  for your next video. Call 1800 086 183

Professional Voicemail Greetings to Engage Your Callers

When a client or new business prospect calls, get started by giving them the best impression. Let them know they are dealing with an organisation that knows how to project the right “image”.

The quickest and best way to achieve this is through the use of Professional Phone Greetings. When the call is answered customers should hear a welcome message spoken by an experienced voice artist. The message should be clear, well written, and recorded in a proper audio studio.

First impressions last.

Your callers should be left with the feeling that you care about them and you value their support. This is even more important when all your phone lines are busy and you have to place a caller ”on hold”.

Nobody likes waiting in line, but having Professional Phone Greetings can go a long way to softening the blow. They will also help avoid callers hanging-up and taking their business elsewhere.

Your recorded greeting might incorporate an Auto Attendant feature also known as an Interactive Voice Response or IVR. This facility allows the call can be directed to a particular department or destination; Press 1 for Sales, Press 2 for Service, etc.

The caller may also be invited to speak with Reception or stay on the line and talk to the first available member of your team.

Keeping it professional.

At Media Group, the business audio specialists, you can take advantage of the company’s vast resources and experience in creating and delivering the very best in telephone messages.

You can choose a single Welcome Message or select a package that includes A Welcome Message, On Hold Messages, After Hours Messages, Voice Mail directives, and other specialised phone messages.

Media Group will even write and produce a Free Demo On Hold Message especially for you. The Free Demo will feature professional voice talent and be produced to the same high standard found in all the company’s work.

Discover more about Media Group and arrange your Free Demo Message by visiting www.mediagroup.com.au

Best Female Voice Ever

When the job demands a woman’s touch

Without appearing to be too sexist, it must be said that the male voice is not always the right choice for all voice overs. 

Sometimes when producing a radio or TV commercial or making a corporate film, an internet video or even an eLearning program, you know instinctively the project will be most suited to be delivered in the more dulcet tone of a woman’s voice.

Fortunately Media Group, the business audio specialists, are on hand to provide you with a selection of the best female voice artists. Whatever your project, whether it calls for a straight announcer style voice or something with humour or a particular characterisation you can be sure Media Group will have the female voice to suit.

Go online to choose the voice and get a quote

To begin the search for your preferred voice talent from the wide choice available go to the Media Group website. Head to www.mediagroup.com.au 

On the home page locate the heading “Samples”   and scroll down to “voice artists” and select “Female”.

Here you will find recordings of some of the best female voice artists. To make it even easier for you to find the right voice the sample recordings are classified by age, country and different styles or genres like radio/tv, corporate and telephone.

The voice over artists are each allocated an ID number and you can read a short description about the talent to assist your choice.

So start the audition process by clicking on the arrow in the panel of the female talent you wish to hear.  

When you have decided on the best voice or voices you will need to check cost and availability. Go to the button labelled “Free Online Quote” located on the top right hand corner of the Media Group home page.  

Request a free demo by your preferred female voice artist. 

If the quote meets your budget and you wish to be really sure you have selected the best female voice for the job, you can ask Media Group to arrange a free demo. 

Simply email a copy of the proposed script and Media Group will have your chosen female voice talent read an extract from the script. 

When the demo read is finished you will receive a link to go online and listen to it and be 100% sure you have chosen the female voice talent with the touch you require.

Commercial Advertising Background Music

There is more to music than meets the ear. Excuse the paraphrasing, but in the world of commerce music not only impacts the human psyche it can also affect the bottom line.

Today we are accustomed to music being played everywhere we go from the elevator to the supermarket check-out.

This marriage between commerce and music began long ago. Even before the success of commercial radio or the “wireless” as it was known.

It started in 1910 with “Muzak” the name Major General George Squier called the multiplexing technology he invented to carry music over electricity lines.

The name originated in homage to the brand Kodak; George stole the “ak” added it to the first syllable in music and put a “Z” in the middle; “Muzak”.

“Muzak” was sold as an instrument of productivity and promoted as a science. The company marketed “Stimulus Progression Programs” designed to avoid listener fatigue. These were 15 minute blocks of music alternating with 15 minutes of silence. As the working day passed the music increased in tempo and featured more intrusive brass instrumentation.  

It became fashionable for industry to adopt the “magic of Muzak” to stimulate activity. Meanwhile households subscribed to the service as entertainment and paid a fee as part of their electricity bill.

Despite the proliferation of radio stations through the 40’s and 50’s “Muzak” remained popular into the 1970’s. It was even used by NASA to help soothe astronauts through periods of inactivity.

In the 80’s and 90’s well before the advent of the internet, recorded music became more accessible. Companies providing background music like “Muzak” lost out to new organisations offering “foreground music” and “original artist music programming”. 

Today managers still recognise the influence music has in altering the mood of employees and customers. They look for companies able to provide suitable music programming to help achieve their objectives at a reasonable cost.

Businesses that use music have to pay the people who created and published that music. It might be music playing in-store. Or music on the Telephone On Hold Messages. Music probably features in the company’s radio and TV ads, corporate films or website videos. Even if it’s just a radio playing in the back office all day, the business has to pay.

In Australia, when music is played at any business, the law requires users to pay an annual licence fee to APRA. However these annual fees can be negated by using tracks from the libraries of Royalty Free Music available from Media Group.  

It’s essential to choose music that conveys the “right message” and projects the desired company image. The experts at Media Group can advise you on making up playlists that will achieve your objectives. They will also ensure your chosen music will not contain language that may offend customers or see you wind up in court. 

Music is a powerful tool in the marketing mix. Make sure you use it well. Whether it’s a catchy little track on your TV ad or the breezy in-store tunes supporting your Summer Holiday Sale, choose your music wisely and hear the cash registers sing.

Royalty Free Music from Media Group covers all popular genres. The options are almost endless. To hear samples from the Media Group libraries click here.

Quality Australian Voice Over Talent

A pound of flesh nearest the heart

Shakespeare laboured long on the quality of mercy when he penned Portia’s courtroom soliloquy delivered in defence of the hapless Antonio. 

One has to wonder what the Great Bard would make of the way the average Aussie tears the heart out of the English language. Hopefully he may find solace in the accent and the extraordinary choice of Quality Australian Voice Over Talent.

If you’re looking for the right Aussie to voice your next project you can leave the butchers’ knife back in the office. Cut straight to the chase by enlisting the aid of the audio specialists at Voice Artists Australia website.

Play the numbers

Like anything in life when it comes to making a choice you need to get the odds in your favour. So you should start with the widest and most varied collection.

Whether you are looking for a single voice, a duo or a complete tram-load of voice over artists you’ll find exactly what you have in mind.

Go online and start auditioning Quality Australian Voice Over Talent by listening to sample recordings of the voice artists past work.

It’s faster than you imagine. Your search will be streamlined as all the voice over samples are categorised by gender, age group and style. 

To further help you find the right voice for the job the samples are divided into categories for TV, radio, cinema, the internet and more.

You will also find brief descriptions of the voice characteristics to further help narrow the selection process. You’ll see phrases like “Warm, genuine mature male” or “Young and vibrant retail” and so on.

Determine cost and timing

When you’ve narrowed the choice to a favourite voice or two, you can get a free online quote. On the website just click on the button labelled “free online quote” and follow the prompts. Your free quote will be with you in no time.

In addition to the price you’ll also be able to confirm the availability of the talent to fit with your production schedule. 

Confirm your judgement

If there’s still some doubt about the Australian voice over artist you have chosen then you may be able to request a “free demo”. The demonstration provided will be a recording of the preferred talent reading a short extract from your script.

The only proviso is that you must be planning to use the voice on a script or scripts with a minimum length of 60 seconds.

Take the heartache out of choosing the right voice for your next production. Head on over to www.mediagroup.com.au